Vision of West Bengal Tourism Department
Indian statesman Gopalkrishna Gokhale once said "what Bengal thinks today, India thinks tomorrow!" Renowned worldwide as a thriving, dynamic centre for art & literature, West Bengal's location, fascinating culture, people history and heritage have made this statement true in more ways than one.
West Bengal aims to become a preferred tourism and tourism-related investment destination by leveraging its unique geographical setting along with its various tourism-related assets. It will develop necessary infrastructure and promote tourism in an integrated manner which will not only bring in more investment and further the socio-economic goals of the Government, but also ensure that all these are in conformity with the relevant acts, rules and regulations relating to environmental protection.
West Bengal is a State rich in resources which can be leveraged for tourism. As per the State Tourism Policy, the State will focus on these assets to proactively develop different tourism products/destinations. The tourism products/destinations to be accorded priority will be as follows:
West Bengal is replete with most of the natural assets that exist in the country, except the desert. Some of these assets are unique (e.g. Sunderbans delta, tea plantations, beaches, mountains and wildlife) and give the State a huge competitive advantage. Tourism will be developed around these natural resources, which will include Sunderbans Tourism, Plantation Tourism, Sea and Coastline Tourism, Mountain Tourism, Eco and Forest Tourism, and River Tourism.
West Bengal is the cultural capital of India. It has constantly produced thoughts, ideas and events which have brought forth freshness and rejuvenation in the society both in India and the world. This strength of West Bengal needs to be taken forward with greater vigour from a tourism perspective to give tourism an unmatched strength in the State. The specific components of Cultural Tourism which will be focused upon will include Fairs and Festivals Tourism, Heritage Tourism, Arts and Crafts Tourism, Cuisine Tourism, Film Tourism, Family, Relatives and Friends Tourism, and Village Tourism.
India is known for its religious places of worship. Visit to religious destinations has been the biggest reason for travel in India, and West Bengal too has a vital role to play in this area. Tourism products involving religious destinations will be developed.
To remain competitive, West Bengal will also focus on tourism products which are contemporary and which provide a reason for people to travel. These would include Shopping Tourism, Convention Tourism, Leisure and Amusement Parks Tourism, Medical Tourism, Rail Tourism, Highway Tourism, Sports Tourism, Know-Your-Own State Tourism, Special Tourism Zones, and other tourism products.