department of tourism

government of west bengal

Biswa Bangla

Biswa Bangla encourages innovation, provides design assistance, opens direct sales points, improves quality and supply chains for the handloom and handicraft products of the state under the brand Biswa Bangla. It also focusses on back-end interventions to develop new products so that more weavers and artisans can be brought under the project; and on reviving products that have almost disappeared. Biswa Bangla brand was launched in the Synergy MSME Conclave 2013, at Milan Mela on 16th September 2013 by the Hon’ble Chief Minister of West Bengal.
These activities serve to provide increased access and support to the craftspersons, weavers and their work. Biswa Bangla has opened showrooms at the Kolkata and Bagdogra Airports, Dakshinapan and Rajarhat in Kolkata and on Kharag Singh Marg in Delhi.
Biswa Bangla encourages innovation, provides design assistance, opens direct sales points, improves quality and supply chains for the handloom and handicraft products of the state under the brand Biswa Bangla. It also focusses on back-end interventions to develop new products so that more weavers and artisans can be brought under the project; and on reviving products that have almost disappeared.
When you shop at a Biswa Bangla showroom, you not only hold a piece of Bengal in your hands, but also reach out to make the lives of thousands of our weavers and craftsmen a little better. Because we have made a pledge that every penny that we make goes back to them as an appreciation of the wonderful things they create and the joy that they give us.

Biswa Bangla Kolkata Airport Store

The Biswa Bangla Outlet offer a comprehensive platform for exhibition and sale while creating a good market for the traditional artisans under the banner of Department of MSME&T. The more exciting part is for art-loving tourists and consumers to see and experience the display of craftsmanship.
Biswa Bangla Outlets have evolved as major craft hub selling souvenir and merchandising and attracting domestic and International businesses / visitors / buyers. Biswa Bangla will later also be developed to have e-commerce facilities and will be linked to grass-root producers. http://www.biswabangla.in/

Biswa Bangla Dakshinapan Store

Location: Dhakuria
This is the 2nd Biswabangla store at Dakshinapan and was inaugurated by Hon'ble Chief Minister Smt Mamata Banerjee on Aug'14th '2014 held at Netaji Indoor Stadium.

Biswa Bangla Darjeeling Store

Biswa Bangla store in Darjeeling, under which the state’s handloom and handicraft products are being promoted and sold. The store in Darjeeling has been opened at Manjushree, along Nehru Road near Chowrastha, where local products such as pickle, juice, bed-sheets and shirts made of khadi, and Kanjeevaram sarees, besides decorative handicrafts, have been put on display. This is the second such store in Darjeeling district. The basic aim is to promote and market local traditional handloom and handicrafts.

Biswa Bangla Store Bagdogra Airport

Location : Bagdogra Airport
Biswa Bangla is a single umbrella organization showcasing our living heritage, reviving and promoting the handloom and handicraft products of West Bengal. It is an initiative that benefits the livelihoods of thousands of traditional craftsmen and weavers by improving the visibility and growth of the handloom and handicrafts sector. Fifth Biswa Bangla showroom at the Bagdogra Airport inaugurated at Bagdogra Airport on 19th June’ 2015 by Honble Chief Minister.

Biswa Bangla Haat in Rajarhat New Town

On January 7, 2015 rural artisans and craftsmen assembled to display their pride at Eco Park in New Town with the inauguration of 'Biswa Bangla Haat'. Spread across 4.5 acres, the artisans have permanent stalls and platforms to showcase their products on rotation basis. They able to demonstrate how their products are made as prospective customers watch.

Department of Tourism
Government of West Bengal

New Secretariat Building
1, K. S. Roy Road, 3rd Floor,
Kolkata - 700001,
Phone : 033-2225 4723/4724/4725/4565
E-Mail : wbtourismpublicity1@gmail.com